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The Cake

Our four-year journey to bring “The Cake” to life has been as deliberate as any bespoke suit we craft. From the moment we broke ground on Beverly Boulevard in early 2021, every stage of the build became an exercise in patience and precision. Foundations were poured, structural steel rose skyward, and day by day the two-tiered silhouette took shape. As we watched each beam go up and each tile find its place, we treated the construction site itself as an unfolding atelier, where process and progress were celebrated in equal measure.

Behind-the-scenes of The Cake shoot.

The raw wooden supports and gleaming metal framework that now greet guests speak to our commitment to transparency. Exposed concrete walls stand alongside oak planks that will one day warm the retail gallery below, while the skeleton of the upper level frames what will become our experimental Silk Project studio. Even before the exterior was complete, the interplay of textures and materials offered a powerful visual vocabulary, hinting at the handmade tiles and geometric reliefs that will soon clothe the outside.

Midway through construction, we took the time to produce an editorial photoshoot among the raw beams and scaffolding. Models draped in our latest bespoke pieces moved through vaults of light and shadow, their tailored silhouettes echoing the crisp angles of the steel columns. Against a backdrop of unfinished walls and metal braces, every stitch and fold took on new meaning, reinforcing our belief that craft is revealed most vividly in the moment before perfection is declared.

Looking at “The Cake” in its unfinished glory has reminded us that the story of a garment begins long before the final fitting. At High Society we are as passionate about the workshop and the worksite as we are about the showpiece, and this building has become an embodiment of our ideology. When we open the doors in 2025, clients will step into a living atelier where design, construction, and collaboration converge. In that convergence we see the future of bespoke tailoring, one where innovation is built in from the ground up.